Seed Round 2025

TRENDIEEZ

Where Indian Heritage Meets Modern Street Culture

₹25–30L RaisingSeed Stagetrendieez.in
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TRENDIEEZ

We Don't Sell Clothes.
We Sell Stories You Can Wear.

Limited collectible streetwear inspired by Indian heritage and modern culture.

02 — The Opportunity

Culture Is The New Luxury.

The market is massive. The category is unclaimed.

$0B
Global Streetwear by 2030
6.48% CAGR · Up from $350.78B in 2024
0M+
Gen-Z Population in India
Largest Gen-Z market on earth
$0B
India Fashion Market 2025
Projected $177B by 2035
India D2C Proof Points

The blueprint is already cashing checks.

Bewakoof₹500 Cr
The Souled Store₹365 Cr
Snitch₹1,000 Cr target
Virgio$37.8M raised
Macro Signals

Tailwinds across every axis.

10%+ Streetwear CAGR
$300M+ D2C raised FY25
700M+ Internet users
Asia Pacific leads globally

India has 5,000 years of cultural art. Zero brands own it in streetwear.
Until now.

03 — The Problem

India Has The World's Richest Culture.

But no one is wearing it.

01

Identity Crisis

Gen-Z craves exclusivity and self-expression. Mass fashion gives them the same tee as 10 million others. No identity. No story. Just volume.

02

Cultural Vacuum

India has 5,000 years of art — Madhubani, Mithila, Lucknowi, Mughal heritage. None of it lives in modern streetwear. Zero. Completely untapped.

03

Western Saturation

Every Indian streetwear brand copies Supreme, Off-White, or Zara. Nobody is creating something rooted, original, and authentically Indian.

The Solution

India's First Collectible Culture-Driven Streetwear Label.

We don't make fashion. We make culture you can wear.

Every drop is a limited artifact — never restocked, always numbered.

We are building India's Supreme — rooted in our own heritage.

TRENDIEEZ
05 — The Product

Limited. Numbered. Collectible.

Categories
  • Oversized Tees
  • Hoodies & Crewnecks
  • Statement Shirts
  • Cargos & Bottoms
  • Headwear & Accessories
The System

The Drop System

01
Cultural Research
Heritage deep-dive: motif, era, region.
02
Artist Collaboration
Indian illustrators reinterpret it for street.
03
30–75 pieces only
Micro-batches. Built to sell out.
04
Numbered "Piece X/50"
Each garment serialised by hand.
05
VIP Drop → Public
WhatsApp VIPs first. Then the world.
06
No Restocks. Ever.
Sold out is the brand. Period.
Unboxing

Premium Packaging

  • ◆Matte black rigid box
  • ◆Numbered authenticity card
  • ◆Cultural story booklet
  • ◆Artist note card
  • ◆QR-linked digital story
Upcoming Drop Concepts
Vol. 01
NAWAB DROP
Lucknowi heritage × street tailoring
Vol. 01
MADHUBANI REBELLION
Bihar folk meets riot graphics
Vol. 01
MITHILA FUTURE
Sacred art recoded for 2030
Vol. 01
MUGHAL STREETS
Imperial motifs · raw cotton finish
06 — Market & Competition

We're Not Entering A Category.
We're Creating One.

SOM
UNCLAIMED
TAM
$116B
SAM
$1.5B+
TRENDIEEZSouled StoreBonkersVeirdoSupremeBAPE
Indian Cultural Roots
Limited Edition Drops
Numbered Apparel
Artist Collaborations
Heritage Storytelling
Collectible Model
★ First Mover Advantage
07 — Traction

Early Days. Real Signal.

Zero paid. 100% organic.

Pre-Seed · Zero Ad Spend · Zero Influencer Budget
0
Total Orders
₹0K
Total Revenue
₹0K
First Month Organic
0+
Instagram Followers
0K
Single Reel Views
0K
Second Reel Views
0K
Third Reel Views
₹0
Ad Spend to Date

With ₹25–30L investment — this is the first time we put fuel on the fire.

Revenue Curve
Organic-only growth
8 weeks · ₹0 paid
08 — Business Model

Simple. Scalable. High Margin.

Revenue Streams
01
D2C Limited Drops
trendieez.in — flagship channel
02
Marketplace
Myntra / Amazon listings
03
Artist Premium Editions
Higher-margin collab capsules
04
VIP Community Memberships
Recurring access + perks
05
Pop-Up Drop Events
Delhi / Mumbai retail moments
Unit Economics
COGS — Current25–30%
Target Margin50–65%
→Margin expansion unlocked after investment
Operations
  • ◆Manufacturing: Coimbatore (asset-light)
  • ◆Logistics: Bluedart + Delhivery
  • ◆Delivery: 7–10 days
  • ◆Returns to date: Zero
09 — Go-To-Market

Community First. Then Scale.

01M 1–3

Seed & Launch

  • →First paid drop campaign
  • →5 micro-influencers
  • →3 reels / week content engine
  • →WhatsApp VIP: 500 members
  • →Meta ads: ₹2L spend
02M 4–8

Growth

  • →10K Instagram followers
  • →3 official drops
  • →Artist collab PR moment
  • →10,000+ orders
  • →Myntra / Amazon listing
03M 9–12

Scale

  • →In-house manufacturing
  • →25K+ Instagram
  • →₹8–15L monthly revenue
  • →Delhi / Mumbai pop-ups
  • →Creator ambassador program
10 — Financial Projections

The Numbers.
Honest. Ambitious. Achievable.

ConservativeExpectedAggressive
Bewakoof
Printed tees → ₹500 Cr
Souled Store
Pop merch → ₹365 Cr
Snitch
D2C menswear → ₹1,000 Cr path
Key Assumptions
◆Average order value: ₹1,800
◆Repeat purchase rate: 28% by Year 2
◆3–5 official drops per year
◆Marketplace contributes 30% by Year 2
◆In-house production live by M9
11 — Investment Ask

₹25–30 Lakhs.

Here's exactly where it goes.

  • Inventory & Manufacturing35%
  • Marketing & Content25%
  • Operations & Packaging20%
  • Tech & Website12%
  • Team & Working Capital8%
12-Month Milestones
3 official drops launched
₹70L–₹1Cr revenue
25,000+ Instagram
In-house manufacturing
First artist collaboration
Marketplace live
2,000+ VIP community
12 — Founding Team

Young. Obsessed. Relentless.

Shashank Mall
CEO
Age 19
Piyush Yadav
CMO
Age 19
Abhijeet Yadav
COO
Age 18
Prince Verma
CTO
Age 18
Manas Baliase
CFO
Age 19

"Average age: 18.8. Average obsession with Indian culture + streetwear: Infinite."

Building India's NextGlobal StreetwearMovement.

Supreme started in a 274 sq ft shop in New York.

BAPE started in a single Tokyo store.

Every movement starts somewhere.

Ours starts in India. With her culture. Her art. Her story.

Culture Can Be Worn.

India's culture has dressed the world for centuries.
It's time the world pays for it.

© 2025 Trendieez · Seed Round